Another reason is that special occasion speeches can sneak up on you if the person in charge of the event didnt plan ahead for the speaking parts of the program and has to ask people to participate at the last minute. In what situations might an invitational approach to persuasion be useful? A persuasive speech to encourage audience members to donate blood or recycle wouldnt be very controversial, since the benefits of both practices are widely agreed on. The degree of preparation needed for a toast varies more than any other special-occasion speech type. That power will not just change the people around me, but the whole world. Explain the connection between public advocacy and speaking. There are several ways to use causes and effects to structure a speech. Then do the same thing for persuasive messages you may receive. A short e-mail or phone call can help end the silence surrounding elder abuse. Describe an example of persuasive communication in a personal context. 6 Principles of Persuasion If you use an assignment from StudyCorgi website, it should be referenced accordingly. The acceptance speech she delivered acknowledged the magnitude of the situation, keeping the focus on actresses who came before her and the people who helped her achieve this honor. A eulogy, like a speech of tribute, shouldnt be a chronological outline of a persons life or a biographical sketch (Lustig, 2012). If there were many qualified nominees and the decision was difficult to make, then stating that enhances the value of the award. The guest may have already sent a bio (a biographical sketch with information about their life and accomplishments) to put in the program. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Toastmasters International, Introducing a Speaker: What Should You Say? accessed March 17, 2012, http://www.toastmasters.org/MainMenuCategories/FreeResources/NeedHelpGivingaSpeech/BusinessPresentations/IntroducingaSpeaker.aspx. People are often required or expected to speak as part of their academic or professional duties. Considering the peculiarities of this group and the context in general, formal means of communication are preferred as they ensure the absence of biases or misunderstandings (Stiff & Mongeau, 2016). As against personal contexts, informal phrases or emotional speech is prohibited for this sort of communication. For instance, it is vital to encourage creativity as one of the ways to generate new ideas and, at the same time, avoid using biased judgments or inappropriate language to discuss different offerings or ideas (Johnson, 2010). Identify the parts of the rhetorical situation. It wasnt because I didnt know it, but because I couldnt say it. Remember, calls to action should be as specific as possible to help you capitalize on audience members motivation in the moment so they are more likely to follow through on the action. The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. The target audience includes the management of the company as this message can also be demonstrated to other specialists to guarantee the appropriate resolution of the problem. I dont mean fitting in socially, but fitting in with my voice. Arguments form around three components: claim, evidence, and warrant. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. Demographic, psychographic, and situational audience analysis help tailor your speech content to your audience. What the Black Man Wants by Frederick Douglass, Tobacco Smoking Among Adolescents: Signature Assignment, Why Illegal Immigrants Should Receive Social Services, Black Lives Matter: Social Movement Reflection, Gender Roles and Culture in Different Ages, Humanity: Understanding and Observing Othering, * Hyperlink the URL after pasting it to your document, Our site uses cookies. Paragraph 2. Chapter 1: Introduction to Communication Studies, Chapter 6: Interpersonal Communication Processes, Chapter 7: Communication in Relationships, Chapter 11: Informative and Persuasive Speaking, Chapter 12: Public Speaking in Various Contexts, Chapter 14: Leadership, Roles, and Problem Solving in Groups, Chapter 15: Media, Technology, and Communication, Prince Harry at the Invictus Games Opening Ceremony, http://www.npr.org/series/4538138/this-i-believe, http://www.toastmasters.org/Members/SpotlightArticles/AcceptAwardClass.aspx, http://www.toastmasters.org/ToastmastersMagazine/ToastmasterArchive/2009/December/Articles/The-Eulogy.aspx, http://www.toastmasters.org/MainMenuCategories/FreeResources/NeedHelpGivingaSpeech/BusinessPresentations/IntroducingaSpeaker.aspx, http://westsidetoastmasters.com/article_reference/presenting_awards_for_maximum_impact_2005-01.html, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Speaking about the academic context, effective persuasive communication has its own peculiarities that differentiate it from personal and professional ones. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldnt have much current relevance, given that statistics consistently show that most people wear seat belts. Persuasion can exist in memos, reports, cover letters, resumes, requests, informal discussion in a meeting, formal presentations to a group, and more. I have enjoyed having my students do This I Believe speeches, and even if this isnt a speech assignment in your class, it is a good way to practice your speaking and writing skills, and it can be fun and inspirational. Write a speech of introduction for a classmate, friend, family member, or person that you admire. Thank any sponsors, especially if they are in attendance, and acknowledge any VIP guests. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979). Ceremonial speeches usually occur as part of a program, so brevity is important. Communication in the Real World by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. Want to create or adapt books like this? Draw connections to concepts from the Unit 1 and 2 Reading. 2022, studycorgi.com/persuasive-communication-in-different-contexts/. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. Identify strategies for adapting a persuasive speech based on an audiences orientation to the proposition. Although toasts are generally supposed to be conversational and appear spontaneous, because that makes the content seem more genuine, in situations that are more formal or where there is much at stake, brief notes are OK. You wouldnt want to see a person giving a toast pull out a stack of note cards, though. Please take one at the end of my speech. Thus, a persuasive essay that revolves around current problems peculiar to families can be considered a perfect example of communication in an academic context. You will almost always be speaking about someone or something else like a group, organization, or event, so dont make the speech about you. Persuasive messages are symbolic (using words, images, and sounds) and may be transmitted verbally or nonverbally, via media or face-to-face communication. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroes Motivated Sequence. These speeches should be prepared ahead of time, brief, and occasion focused. Do not read the persons bio to the audience, especially if that bio is already included in the program. Some toasts are practically spontaneous and will therefore have to be impromptu. The key to powerful and persuasive communicationwhether written or spokenis clarity and, when possible . Next, share the qualifications of the person receiving the award. Implement Cialdini's 7 principles of persuasion. Being a critical compassionate listener, however, doesnt mean that we have to give up our own ways of thinking and our own advocacy positions. To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. This I BelieveEssay Writing Guidelines, accessed March 17, 2012. Despite the lack of notice and my lack of knowledge about the person I would soon introduce, I drew on my knowledge of special-occasion speaking and made the most out of my five minutes of prep time. Personalized content (for example, handwritten greetings or signatures) Hand-written or typed addressing, as compared to the use of mailing labels Perceptual contrast and novelty in the overall mailing package The Message A persuasive message is more likely to be effective if it: Gets the audience's attention. As with other special-occasion speeches, it should be focused on the occasion and the particular award. The six components and their public speaking analogs are: Transmitter Speaker Channels Senses: speech, hearing, seeing, etc. Then connect the winner to the legacy of the award by saying how they are similar to previous winners. For change to happen, all parties in an interaction need to be open to dialogue, growth, and transformation (Foss & Foss, 2003). One example of effective persuasive communication in the personal context entails the sending of an email to a friend, posting on social media, as well as communication to a child's teacher. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. We already learned about the five steps of Monroes Motivated Sequence in Chapter 9 Preparing a Speech, but we will review them here with an example: Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility, Western Journal of Communication 72 (2008): 436. Speaking as an advocate requires a person to take pause and think about his or her own commitments and responsibilities (Warren & Fassett, 2011). Coworkers may toast the successful completion of a big project. 6.2.1.1 Communicator/Source credibility. Adapt your message to the medium. Putting your strongest argument last can help motivate an audience to action. She considered her audience of Facebook friends, mainly consisting of young people. Focus on the positives of a persons life, and acknowledge and share in the sorrow of the other people in attendance. Being an advocate and responsible citizen in the world means speaking about how we can and should make the world a better place for all as well as listening and thinking critically and compassionately before responding to others communication (Warren & Fassett, 2011). ArticleTitleAnomaly-based change in higher education: The case of a large, Turkish Public University Describe an example of persuasive communication in . In such cases, we can see that personal speeches can cross into civic contexts. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. Speakers should adapt their persuasive approach based on audience members orientation toward the proposal. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Build common ground with disagreeable audiences and acknowledge areas of disagreement. Most people can look up a persons bio or the history of a group or event quickly using the Internet, so sharing that information doesnt show that youve done any more work than an audience member could do in the five or ten minutes of the speech. In this section, well learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement. There are several steps in presenting an award, but the main goal of this speech is to enhance the value of the award and honor the person receiving it. Paragraph 2 When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. When I completed my eight-minute speech, everyone looked at me with disbelief. An appropriate example of persuasive communication in the professional context is a letter to a person who has a superior position. For a speech of welcome, welcome the audience, provide key information about upcoming events, announce any changes to the program, acknowledge sponsors and VIPs, and convey logistical information. Referencing your thesis statement often will help ensure that your speech is coherent. The proposition of your speech is the overall direction of the content and how that relates to the speech goal. Earlier, in Chapter 9 Preparing a Speech, we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audiences orientation toward the proposition. The purpose of the given communicative act was to attract attention to my particular request and check if my friends can help to fulfill it. Recall an experience you have already had with this type of speaking. Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroes Motivated Sequence. If the issue is familiar but audience members are neutral because they dont see how the topic affects them, focus on getting the audiences attention and demonstrating relevance. Speaking in personal contexts includes elements of all three general purposes we learned earlier. "Persuasive Communication in Different Contexts." When audience members disagree with your proposition, you should focus on changing their minds. This I Believe speeches encourage people to speak from a personal context in a way that inspires others and crosses into civic engagement. Draw connections to concepts from the Unit 1 and 2 Reading. Word choicethe words and phrases you decide to useis crucial in persuasive writing as a way to build a personal relationship with the reader. Persuasion may be overt or subtle. These differences demonstrate the need for the correct choice of communicative style regarding the context and the purpose of cooperation. As you take steps to model a desired change and speak out, you will begin to learn more about yourself, your place in the world, and the issues that move you. 2022. Developing your communication skills will help you navigate your work more effectively, build better relationships and thrive during increasingly challenging and changing times. Only by observing these rules, it is possible to achieve a particular goal and guarantee that the message will be conveyed to employees. I would use my hands to gesture what I wanted or needed. Every time I give a speech, I remember the past. Finally, the importance of communication can be evidenced by its significant role in promoting effective collaboration and teamwork. In the first paragraph, describe an example of effective persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child's teachers and explain the considerations you must keep in mind to communicate effectively in these personal communications. It wasnt until my teacher gave me my progress report that my parents saw how my voice altered my education. This is a process that helps build communities and alliances. In the first paragraph, describe an example of effective persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child's teachers and explain the considerations you must keep in mind to communicate effectively in these personal communications. Use deliberate language For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. Just as a heavy metal warm-up band wouldnt be a good setup for Celine Deon, a humorous and lighthearted introduction for a speaker with a serious topic would create an inconsistency in tone that could be uncomfortable for the speaker and the audience. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need: To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. However, I stood up and began to speak: A,B,C,D, and so on. The same alert should go off if we find ourselves wanting to cut someone off or dismiss him or her when that person questions us after we engage in advocacy speaking. I went through the next months in embarrassment. Once youve covered the background of the award and the selection process, you are usually at a good point to announce the winner, since the remaining information is specific to the person being honored with the award. For example, This years winner joins a select group of other college seniors who have been recognized for their dedication to community service and outreach. You can also say what the person adds to the legacy of the award. March 29, 2022. https://studycorgi.com/persuasive-communication-in-different-contexts/. Imagine living a full life, retiring, and slipping into your golden years. The power of the human voice shaped my life. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Make sure to thank the group giving the award and the person who presented you with the award. Before you begin speaking, take a moment, pause, smile, and make eye contact with the audience (Fripp, 2012). When delivering a toast, be spontaneous and genuine, share a personal anecdote, use humor that has been approved by at least one other trusted person, and be brief. In this paragraph, consider how academic persuasive standards differ from personal and professional writing. The main points of your persuasive speech and the supporting material you include serve as evidence. You also want to ensure that your topic is actually persuasive. If you are asked to deliver a speech of welcome, youre likely a representative of the group that planned or is hosting the event. This could be a social media post, an email to a friend, or even a conversation. Professional accomplishments deal with academic and career achievement and would be especially relevant if the person speaking worked with or had a mentoring relationship with the deceased. This could be a social media post, an email to a friend, or even a conversation. As was mentioned in Chapter 9 Preparing a Speech, the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. Persuasive Communication in Different Contexts. For instance, persuasive personal communication differs from professional or academic ones because of the peculiarities of the context. If you were introducing a speaker at a civic organization, it might be more relevant to focus on her community engagement and service rather than her academic accomplishments. 1 Understanding how it works can help you become more aware of how you are influenced by persuasive messages. Remember, as the person chosen to deliver a eulogy, you set an example and provide comfort to others, which is a difficult but important role to play. Aside from establishing your credibility, you should also establish common ground with an audience. An example of persuasive communication in the personal contextwould be a social media post. Persuasive communication strategies you should follow. Related terms: If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. An example of this sort of communication is a social media post. With only a couple exceptions, these speeches are shorter than other speech types. For this reason, the persuasive communication in the personal context might mean avoidance of extra explanations or the background needed to justify a request or issue that should be discussed. Communication in the Real World by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. The positive change occurs because critical listening and critical thinking lead to responsible advocacy. This paper was written and submitted to our database by a student to assist your with your own studies. Even if the belief you are focusing on is abstract, and many are, ground it in events from your life that your audience can relate to. Invitational rhetoric doesnt claim that all persuasive rhetoric is violent. What was in their mind, I could only guess. Critical listening means we can identify flaws within a message we receive and places for positive change. I am an example of the voices power to change. Therefore we should take seriously opportunities to use our voices to speak publicly. Students end up with speeches that arent very persuasive in nature if they dont think of their main points as reasons. This view of communication acknowledges the power of our words to transform the world around us and that we have an ethical responsibility to advocate for a world that better serves the interests and needs of us all. Identify strategies for choosing a persuasive speech topic. Communication is a fundamental aspect of peoples lives as it guarantees successful cooperation and the ability to achieve particular goals. Persuasive Speech Thesis Statements by Organizational Pattern. Toasts are usually the shortest special-occasion speech, which is good since peoples arms get tired if they have to hold their drink up in the air for too long. An additional and more implicit warrant is that people shouldnt do things they know are unsafe. When audience members agree with the proposal, focus on intensifying their agreement and moving them to action. I read my students thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. Warren, J. T., and Deanna L. Fassett, Communication: A Critical/Cultural Introduction (Los Angeles, CA: Sage, 2011), 39. Toasts are definitely a time to include a brief personal anecdote and/or humor, but always make sure to test your story or joke out on someone who knows you and knows the person or people you will be toasting. When you deliver a speech accepting an award, be brief, gracious, and humble. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. It wasnt until I started school that problems arose. Strategies for effective delivery still apply to special-occasion speeches. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, I have personally seen people almost wreck while trying to text. While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. For this reason, to achieve the central purpose of the paper, it is important to provide credible data to support leading assumptions and avoid biased judgments. People, groups, or events worthy of speeches of tribute have usually accomplished great things and have enriching lessons to share. Describe an example of persuasive communication in a professional context. For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. You can see how to say Cheers! in many different languages at the following link: http://www.awa.dk/glosary/slainte.htm. From: Encyclopedia of Human Behavior (Second Edition), 2012. communication skills, sales leadership. The first meeting my parents had with my teacher proved that my voice did have an effect on my education. When delivering a eulogy, prepare a well-organized speech so you can still communicate clearly and comfort others despite your own emotions. Draw connections to concepts from the Unit 1 and 2 Reading. By setting the tone, you help establish a relationship between the speaker and the audience. Depending on the situation, you may also want to share some of the deceaseds accomplishments. Remember, you are engaging in public speaking, not public reading. This creates an opportunity for growth. This chapter can serve as a guide for how public speaking will pop up in your life once youve completed this class. Persuade Much professional communication involves persuasion. A bio that you pull from the Internet may also include information and accomplishments that arent relevant to the occasion or the speakers content. Explain how claims, evidence, and warrants function to create an argument. What role will I play in creating that community? If you have a lot of people to thank, you may write that information out on a small card to reference, just so you dont leave anyone out. Congratulations, you won an award! High school caused a dramatic change in my life. I didnt know before the tap that I was going to introduce him, and I didnt know that much about him. I knew I would not let my speech affect the rest of my life. Finally, it is vital to consider all existing perspectives on the problem to create a complete image of the discussed aspect and attain success in promoting the outlined change. Foundation of Persuasion Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. Such statements also recognize others who were nominated but didnt win. Gearhart, S. M., The Womanization of Rhetoric, Womens Studies International Quarterly 2 (1979): 195201. Aside from graciously welcoming the audience, you should also provide key information about upcoming events and acknowledge key participants. I urge you to take action in two ways. In the third paragraph, describe an example of effective persuasive communication in an academic context like a discussion board, assignment, or group presentation. Does your belief connect to public advocacy in some way? Advocacy speaking brings attention to a particular cause or issue in order to raise awareness and create social change. Also, think of your main points as reasons to support your thesis. Defence Images Prince Harry at the Invictus Games Opening Ceremony CC BY-NC-ND 2.0. According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. Ceremonial speeches are intended to praise, pay tribute to, and celebrate individuals or groups in ways that bring audience members together on special occasions. Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not. First of all, it is vital to use clear, precise, and concise language when reflecting on the selected issue or investigating it (Stiff & Mongeau, 2016). If youre unsure of the tone or content of the persons speech, you should contact that speaker or the event planner to find out. Wedding toasts are more formal and more preparation is needed and expected. 1 Choose wording carefully. In a speech of introduction, get to know the person you are introducing, say his or her name correctly several times during the speech, establish his or her credentials, and set the tone of the event. StudyCorgi. Disclaimer: Services provided by StudyCorgi are to be used for research purposes only. Where good ideas come from [Video file]. "Persuasive Communication in Different Contexts." Special occasions are planned events, and a speaker is just one part of a program. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. It so happened that the person I was introducing unexpectedly had a last name that was difficult for me to pronounce. Current and controversial topics will be more engaging for your audience. If youre asked to speak at such an occasion, you can usually get information from the event planner or coordinator, who should know the expectations for the tone and the general makeup of the audience.
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